Why Hamilton, Why Now: The Short-Term Rental Opportunity in a City with Accommodation Shortages
by: Enrique Guilarte
Today, we examine why Hamilton is in the midst of a dynamic transformation, with property investors taking notice.
While the city thrives with economic growth and a rising population, it faces a significant accommodation shortage that has opened the door for property investment opportunities in the short-term rental (STR) market.
Aspire PRO Enterprises (Aspire) Hospitality Pillar is at the forefront of meeting this demand, helping investors turn this market gap into a lucrative advantage. Here’s why Hamilton’s accommodation market deserves your attention right now.
A Market Undersupplied and Overwhelmed
Despite a robust hotel occupancy rate of 78% in 2023, Hamilton’s accommodation supply falls far short of demand, particularly during mid-week periods and major events. Airbnb bookings in the city have surged by 56% since 2019, highlighting the gap left by traditional hotels and motels.
Figure 1. Number of Accommodation Rooms in Hamilton
A key factor behind this shortage is the removal of 53% of motels from the market to serve as emergency housing under the Ministry of Social Development. This has created an acute need for alternative accommodation options, leaving travellers struggling to find suitable lodging.
For property owners and investors, this presents an opportunity to meet a growing demand that is unlikely to subside. With Hamilton’s vibrant events calendar, including large-scale conferences, concerts, and sports tournaments, the city attracts a steady influx of visitors who need places to stay.
STRs are uniquely positioned to fill this void, catering to tourists, business travellers and event goers seeking high-quality, flexible accommodations.
Short-Term Rentals: The Future of Hospitality in Hamilton
The rise of domestic and international tourism, combined with Hamilton’s expanding population, underscores the long-term potential of the STR market.
Aspire Pro Enterprises has tapped into this opportunity by offering beautifully designed STR properties through its Hospitality Pillar, creating exceptional experiences for guests. These properties cater to modern traveller needs, delivering comfort and convenience while elevating the guest experience beyond what traditional hotels and motels can offer.
For investors, STRs provide more than just reliable cash flow — they offer access to a market where demand is outpacing supply. Aspire’s expertly styled and managed properties not only command premium nightly rates but also attract repeat bookings from satisfied travellers, building a sustainable revenue stream.
With Hamilton continuing to attract events, business functions and tourists, STRs are well-positioned to thrive in this undersupplied market.
Why Now is the Time to Act
Hamilton’s accommodation shortage is a rare opportunity for forward-thinking investors to secure a foothold in a high-demand sector.
The surge in STR popularity, coupled with an undersupplied market, creates the perfect environment for strong cash flow and long-term capital growth. By aligning with Aspire’s Hospitality Pillar, investors can leverage expertise in property styling, management, and guest experiences to maximise returns.
As Hamilton grows and evolves, so too will its need for high-quality accommodations. Don’t miss the chance to invest in a property market where the demand is clear, and the potential for returns is significant.
With Aspire’s guidance, you can turn Hamilton’s accommodation challenges into your next investment success story.
Why Hamilton, Why Now: Contact Us to request a copy of our e-book: Why Hamilton, Why Now