Lifelong lessons in Real Estate: Who is Lara McCormick
by: Scott Mears
Lifelong Lessons in Real Estate: How Lara McCormick Built a Career Maximising Property Potential
Real estate is more than just buying and selling properties—it’s about vision, strategy, and creating value. For Lara McCormick, these principles were instilled early. As a 7-year-old, she watched her parents flip and renovate homes, an experience that set the foundation for her 30-year journey in property.
Over the decades, Lara has honed her skills by buying, renovating, swapping and selling properties, always maximising asset values. Today, she shares her expertise through Aspire PRO Enterprises (Aspire), guiding others on their path to property success.
A Sales and Marketing Powerhouse
Lara’s professional journey spans multiple industries, where her sales and marketing acumen delivered exceptional results. Whether at Strategic Finance, Pro Waterblasting Waikato or Ronovationz, her ability to drive growth and profitability has been a constant.
Now, as the driving force behind Aspire, Lara combines her marketing prowess with her real estate experience to help clients unlock equity and invest in the lucrative short-term rental (STR) market. Her unique blend of hands-on experience and strategic insight positions her as a trusted advisor for those looking to maximise their property investments.
Innovating the Short-Term Rental Market in Hamilton
Through Aspire, Lara has redefined how properties transition from long-term rentals (LTRs) to profitable STRs. Her innovative approach combines market-based strategies with creative flair, earning Aspire the prestigious Airbnb “Superhost” status.
By introducing a collaborative investment model tailored for individual investors, she has empowered others to capitalise on Hamilton’s thriving STR market. Whether transforming underperforming properties or crafting bespoke investment strategies, Lara’s work is a testament to her ability to blend passion, expertise, and innovation in real estate.
For those seeking inspiration and practical strategies to succeed in property, Lara’s lifelong lessons in real estate offer a roadmap to turning vision into value.