What Guests Want in a Central Hamilton Airbnb (And How to Deliver It)

By Scott Mears - Aspire PRO Enterprises

Not all Airbnbs are created equal and in a city like Hamilton, the best ones nail the basics while adding just enough charm to keep guests coming back. If you’ve got a short-term rental (STR) in the CBD or you're thinking about turning your place into one, here’s what your guests actually care about - and how to make it work.

1. Location That Makes Life Easy

Most guests booking in Central Hamilton aren’t looking for farmland serenity - they want to be close to the action. That means:

  • Walking distance to cafes, events, and river trails

  • Easy access to Seddon Park, Claudelands Arena or FMG Stadium

  • A base for work trips, weekend getaways or family visits

2. Fast Wi-Fi and a Decent Workspace

Whether it’s a digital nomad or a parent needing to fire off emails while the kids nap, Wi-Fi matters. And no, “the kitchen table” doesn’t count as a good desk. So set up a small desk with a power point nearby. Bonus points for a comfy chair and a notepad with local tips.

3. Self Check-In, No Hassle

People don’t want to chase keys or wait around. Keypads or lockboxes are now standard for any property that wants strong reviews.  Install a smart lock or digital keypad and make sure your instructions are simple and stress-free.

4. A Clean, Stylish Space 

It doesn’t have to be a luxury penthouse, but it should feel like a place you’d want to stay. Clean bathrooms, crisp linen and a bit of styling go a long way. Add a few plants, cushions or throws. Light artwork helps too. And never skip the deep clean.

5. Parking (If You’ve Got It, Flaunt It)

Hamilton guests often drive. A secure, easy-to-access car park can tip a booking in your favour - especially if you're competing with apartments that don’t offer one.  Mention parking clearly in your listing. If there’s street parking, note if it's free or metered.

The Bottom Line

You don’t need a flash fit-out or a million-dollar view. What Central Hamilton guests really want is a smooth, simple stay in a clean and well-located space. Nail that, and you’ll not only get great reviews - you’ll get repeat bookings.

Thinking of turning your Hamilton property into an STR? Or want to upgrade your current one?

Get a free STR appraisal - we’ll tell you exactly what to do next.



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From Full to Empty: What the Emergency Housing Drop Means for Hamilton’s Accommodation Scene