How Lara McCormick, The Property MC, Was Born
by: Lara McCormick
My Origin Story: From Passion to Purpose
There are moments in life that define us—moments that shape who we are and set the course for what we’re meant to do. For me, that moment came from a lifetime of being surrounded by property, fueled by a passion for marketing and driven by the joy of collaboration. Today, I’m Lara McCormick, The Property MC—Marketing Collaborator, and this is my story.
1. Property: My Lifelong Constant
Property has always been a cornerstone of my life, representing security, stability and opportunity. Growing up, I watched my parents own and flip properties, their hard work transforming houses into homes. Later, I joined forces with my brother and father, learning the ropes of real estate through their eyes. When my husband and I entered the property world together, it felt like a continuation of a story I was destined to write.
But it wasn’t just about bricks and mortar. For me, property is about people. I take pride in providing families with rentals that meet their needs and creating opportunities for travelers to find comfort in short-term stays. There’s something deeply fulfilling about knowing you’ve played a part in giving someone a roof over their head, whether it’s for a day, a year or a lifetime. It feeds my soul and reminds me why I love what I do.
2. Marketing: Adding Value and Seeing Potential
If property is my heart, marketing is my DNA. I’ve always been someone who sees the glass half full, a creative problem-solver who can envision possibilities where others see limitations. This innate optimism translates seamlessly into my marketing work, where I thrive on bringing visions to life.
Marketing, for me, is about adding value—not just to businesses but to people. It’s about connecting the right message to the right audience and creating experiences that resonate. In the property world, this means helping people see the potential, whether it’s flipping a house, converting it into a short-term rental or turning a dream into a profitable reality. Revenue and cash flow are the lifeblood of any business, and my mission is to help others profit from property. There are countless ways to benefit financially from real estate, and I’m here to show you how.
3. Collaborator: The Power of Doing It Together
I’ve never believed in doing it alone. Collaboration is at the core of who I am. I find joy in working with others who share my love for property, who see the potential in transformations, and who want to be part of something bigger. Building a portfolio across the heart of Hamilton isn’t just a business goal—it’s a shared dream, a community effort, and an invitation to explore what’s possible together.
I have a plan, a proven process, and a service package ready to go. Now, it’s time to open my doors and invite you to join me on this journey. Whether you’re passionate about property, love the thrill of open homes or simply want to secure a better future for your family, there’s a place for you here. Together, we can make the process enjoyable, fulfilling, and profitable.
Your Invitation
This isn’t just my story; it’s an invitation to be part of a movement. If you’ve ever dreamed of profiting from property, transforming spaces or creating financial freedom, now is the time to take the leap. Let’s explore opportunities, tackle challenges, and celebrate wins together.
I’m looking forward to getting to know you, understanding your dreams, and helping you turn them into reality. Come play with me—because building wealth through property doesn’t have to be hard. It can be fun, empowering and life-changing.
Let’s make it happen.