Digital Nomads, Tourism & STRs: Why Government Changes Signal a Big Opportunity for Property Owners

By Scott Mears - Aspire PRO Enterprises

In early 2025 the New Zealand government budget introduced something quietly powerful for forward-thinking property investors: a new digital nomad visa. 

Designed to attract remote workers from around the world, this visa allows non-residents to live and work in New Zealand for up to nine months, with the first 90 days of income earned while in the country remaining untaxed.

On the surface, it’s a smart play to boost New Zealand’s tourism and hospitality sectors. But if you’re in the short-term rental (STR) game or thinking about it - this move could be a game-changer.

Why It Matters for Property Investors

Digital nomads don’t want hotels. They want stylish, self-contained homes in great locations, fast Wi-Fi, a desk setup, and walkability to local cafes. In other words: exactly what a well-designed STR offers.

With more global professionals likely to base themselves in cities like Hamilton, Tauranga and Wellington, the demand for flexible, furnished, medium-stay accommodation is about to surge. Traditional landlords may not be equipped to cater to this new guest profile but STR hosts can.

The Signal to Investors

This year’s digital nomad visa announcement is a strategic invitation to property owners and investors to step up and meet emerging demand. And short-term rentals are perfectly positioned to ride that wave.

What You Can Do Now

If you’ve got a furnished rental sitting empty or underperforming, now is the time to talk to Aspire PRO about how to start on your STR journey.

Because New Zealand tourism is reopening not just for holidays—it is also targeting remote work lifestyles. For smart hosts, this announcement has just created more demand.