Aspire PRO: Bridging Hamilton’s Short-Term Rental Supply Gap
by: Scott Mears
Hamilton’s Short-Term Rental (STR) market is facing a significant supply-demand imbalance, creating opportunities for those wanting to invest in property.
Aspire PRO Enterprises (Aspire), a Hamilton-based property investor and manager, is on a mission to address this gap.
By providing property assessments, property management services and residential property marketing services, Aspire helps property owners maximise their yields and capitalise on the growing demand for short-term accommodation.
With the city projected to need 595 more hotel rooms and serviced apartments by 2033, according to Hamilton Mayor Paula Southgate, Aspire’s innovative STR solution plays a crucial role in filling this market void.
Aspire was founded by Lara McCormick, whose lifetime of experience in property began with hands-on learning at a young age and developed further through implementing strategies from property investment leaders.
Her passion for real estate, particularly in the STR sector, has driven her to assemble a team with over 40 years of combined business and property expertise.
Aspire specialises in turning underperforming properties into high-performing STR assets, meeting the needs of visitors, tourists and professionals in Hamilton while delivering premium returns for property investors.
With many motels being repurposed for community housing and new hotel developments only partially addressing the shortage, Hamilton is experiencing a medium-to-long-term accommodation gap. Aspire is uniquely positioned to bridge this shortage by offering beautifully managed, high-quality short-term rental properties.
Figure 2: Lara McCormick, founder of Aspire.
Through their expert strategies and hands-on approach, Aspire ensures investors not only meet the city’s growing demand but also achieve strong, sustainable returns. For those looking to unlock the potential of Hamilton’s thriving property market, Aspire is the ideal collaboration partner for success.